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The Toy Book is accepting toy and game submissions for its January 2027 International Issue, which will receive bonus distribution at Spielwarenmesse. The issue will feature products in four themed showcases; submissions are due November 13, 2026.
The Toy Book is accepting submissions from toy and game makers worldwide for its January 2027 International Issue, which the publication says will receive bonus distribution at Spielwarenmesse. The call invites companies to put products forward for four themed showcases, with a November 13, 2026 deadline.
According to The Toy Book’s call for submissions, the issue will include a global gallery of toys and games, a showcase for adult collectors and pop culture fans, a section on technology in play, and a learning-focused category. The publication is seeking products from companies around the world and asks submitters to identify where their products are from for the international gallery.
The four categories are titled “What’s New!”, for toys and games making an impact in different markets; “You’re Never Too Old to Play”, for collector products and pop culture offerings; “New Tech”, for digital play such as video games, virtual reality, augmented reality and artificial intelligence; and “The Learning Lab”, for STEM, STEAM and MESH toys.
The publication says marketing packages are available for companies seeking to reach decision-makers through the issue. The call lists Jackie Breyer, James “JD” Devin, Stephanie Katz and Lisa Gunner as contacts for marketing packages, and identifies James Zahn, The Toy Book’s editor-in-chief, as the contact for editorial questions. The source does not provide package prices or a detailed submission process in the material supplied.
A Global Showcase at Spielwarenmesse
The issue offers toy and game makers a route to present products to readers of an industry publication alongside a major international trade event. The Toy Book says the January issue will have bonus distribution at Spielwarenmesse, which it describes as one of the world’s leading toy industry events. That distribution gives the submission call particular relevance for companies seeking visibility beyond their home markets.
The categories also show the editorial areas the publication intends to highlight: international product activity, adult collecting, technology-led play and learning toys. For businesses considering a submission, those themes provide a guide to the issue’s planned coverage, though inclusion criteria and the number of products to be selected have not been stated in the source.
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Four Categories Define the Issue
The Toy Book’s call frames the January 2027 edition as an international issue, with products invited from makers around the globe. It describes the global gallery as a place to show what is happening in different markets and asks companies to identify their location. The remaining categories group products by audience or play format rather than geography.
The technology showcase names video games, VR, AR and AI as examples, while the learning category includes STEM, STEAM and MESH. The announcement does not define MESH or spell out how each category will be assessed. Spielwarenmesse is identified as the event receiving the issue’s bonus distribution; the source does not specify the dates, distribution volume or placement arrangements.
““A global gallery of hot toys and games.””
— The Toy Book
Submission Terms Still Unspecified
The announcement sets a deadline but does not give the submission form, product eligibility rules, fees, required materials or selection process in the supplied information. It also does not say how many submissions will appear, whether products must be newly released, or whether editorial placement is separate from paid marketing packages.
The Toy Book has not specified the amount or precise logistics of the bonus distribution at Spielwarenmesse. The call describes the event as one of the world’s leading toy industry events, but does not identify the distribution locations or audience numbers. Companies should contact the listed editorial or marketing representatives for details not included in the announcement.
Submissions Close November 13
Toy and game makers interested in being considered for the January 2027 issue must submit by November 13, 2026, according to The Toy Book. The publication’s call directs companies to submit through its online page, though the supplied source text does not include the form’s specific requirements.
Companies seeking paid marketing options can contact Jackie Breyer, James “JD” Devin, Stephanie Katz or Lisa Gunner. Editorial questions are directed to editor-in-chief James Zahn. The publication has not announced a selection timetable or when the issue’s featured products will be confirmed.
Key Questions
What is The Toy Book seeking?
The publication is seeking toy and game products from companies around the world for its January 2027 International Issue.
When is the submission deadline?
The stated deadline is November 13, 2026.
What categories are planned?
The four showcases cover international product highlights, adult collectors and pop culture fans, technology in play, and learning toys across STEM, STEAM and MESH.
Where will the issue be distributed?
The Toy Book says the January 2027 issue will have bonus distribution at Spielwarenmesse. The announcement does not specify distribution volume or locations.
How can companies ask questions or learn about marketing options?
The call lists Jackie Breyer, James “JD” Devin, Stephanie Katz and Lisa Gunner for marketing package inquiries, and James Zahn for editorial questions.
Source: toybook.com
