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The Toy Association will hold its 2027 LA Spring Preview Market Week May 17–21 and its LA Fall Preview Market Weeks Sept. 13–24. The Toy Building is also set to add two showroom floors, expanding its capacity by 50,000 square feet; additional event programming details are expected later.
The Toy Association has set dates for its 2027 Los Angeles toy preview markets: the spring event will run May 17–21, followed by fall preview weeks from Sept. 13–24. The announcement also includes plans to add two floors of showrooms to The Toy Building, increasing its capacity by 50,000 square feet.
The events are scheduled for Los Angeles’ Toy District and are intended to bring together toy manufacturers, retailers and other industry professionals. Attendees will be able to preview products, explore trends and make professional connections, according to information from The Toy Association published by The Toy Book. The announcement describes the fall program as two weeks of preview activity, rather than a single-week event.
The planned building expansion comes after the 2026 LA Fall Toy Previews, held Sept. 14–26 in El Segundo, California. The Toy Association said demand for showrooms at the recently opened Toy Building was high and that its original four floors were nearly fully occupied by permanent tenants. The two additional floors are planned to add 50,000 square feet of capacity.
Circana and the X Tracks Licensing Summit are both scheduled to return as part of the 2027 events, with educational sessions for toy-industry professionals. The association has not yet released the full program. It said more speakers and special events would be announced in the coming months.
More Space for LA Showrooms
The dates give companies and retailers an advance window to plan travel, meetings and product previews around two separate market periods. For manufacturers, these events offer a venue to present products to retail buyers and industry peers; for retailers, they provide an opportunity to view merchandise and discuss upcoming assortments. Those are the stated purposes of the markets, not guarantees of business outcomes.
The proposed 50,000-square-foot expansion is a key part of the announcement because it responds to reported demand for space at The Toy Building. If completed as described, two additional showroom floors would increase the venue’s capacity for participating companies. The association has not supplied a completion schedule, so the timing of the added space relative to the preview dates remains unconfirmed.
The return of Circana and the X Tracks Licensing Summit also indicates that the 2027 schedule will include professional programming alongside product previews. The details released so far confirm the organizations’ return, but not session topics, speakers or event times. Those details will help attendees determine how the educational program fits around showroom visits.
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From 2026 Demand to 2027 Plans
The announcement follows the 2026 LA Fall Toy Previews, which ran Sept. 14–26 and drew what the source described as large crowds to El Segundo. The Toy Association reported that the Toy Building’s original four floors were nearly full with permanent tenants, prompting plans to add showroom capacity. The source does not provide occupancy figures or a count of participating companies, so the reported demand cannot be quantified further.
The 2027 schedule again divides the previews into a spring market week and a longer fall period. The spring dates cover five days, May 17–21; the fall dates span Sept. 13–24. The association’s announcement places both events in Los Angeles’ Toy District, while the account of the 2026 previews specifically identifies El Segundo. The published information does not explain whether the 2027 locations or venue arrangements differ from the prior year.
For the 2027 program, the confirmed returning elements are Circana and the X Tracks Licensing Summit. The association says both will offer educational sessions, but has not yet published a detailed agenda. The source directs companies seeking showroom opportunities to The Toy Association’s website.
“The LA Spring Preview Market Week will take place May 17–21, followed by the LA Fall Preview Market Weeks from Sept. 13–24.”
— The Toy Association, as reported by The Toy Book
Expansion and Program Details Pending
The announcement does not specify when construction or preparation of the two added floors will be completed, or whether all of the new space will be available for the 2027 markets. It also gives no showroom application deadlines, rental terms, exhibitor list or attendance projections. Those details will matter to companies considering whether and how to participate.
The broad dates and returning programming partners are confirmed, but the full event schedule is not. Speakers, special events, session topics and daily timings have not been announced. The published account also does not clarify the exact venue arrangements for each 2027 market or whether any additional locations will be involved.
Awaiting Exhibitor and Agenda Details
The Toy Association says it will announce more speakers and special events in the coming months. Companies interested in participating can consult the association’s website for information about the preview weeks and showroom opportunities at The Toy Building. The next updates are expected to fill in the program and participation details that have not yet been released.
Until those announcements, the confirmed planning points are the May and September dates, the return of Circana and the X Tracks Licensing Summit, and the proposed addition of two showroom floors. The association has not provided a more specific timetable for construction or for publishing the complete event agenda.
Key Questions
When are the 2027 LA toy previews?
The LA Spring Preview Market Week is scheduled for May 17–21, 2027. The LA Fall Preview Market Weeks are scheduled for Sept. 13–24, 2027.
Where will the preview markets take place?
The Toy Association describes the events as taking place in Los Angeles’ Toy District. The announcement does not provide more specific venue arrangements for each market.
What is planned for The Toy Building?
The association plans to add two showroom floors, increasing capacity by 50,000 square feet. It has not announced a completion date or confirmed when the new floors will be available.
Which industry programs are returning?
Circana and the X Tracks Licensing Summit are set to return with educational sessions. Speaker names, session topics and event times have not yet been announced.
Where can companies find showroom information?
The Toy Association directs companies to its website for information about the 2027 preview weeks and showroom opportunities at The Toy Building.
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